Abstrak
Supermuseum atau supermarket dan museum suatu model berbasis web yang di dalamnya terdapat kios-kios maya (e-market) yang dapat digunakan para pengrajin home industry untuk memperluas pemasaran. Umumnya para pengrajin home industry batik di Jawa Tengah dalam mempromosikan dan memasarkan produknya melalui pameran–pameran seperti Jateng Fair, brosur dan antar pemakai batik. Hal ini mengakibatkan kurang optimalnya penyampaian informasi karena promosi yang dilakukan tidak menjangkau masyarakat yang berada jauh dari lokasi galeri pameran. Tujuan dari internet marketing pada e-Supermuseum Batik adalah meningkatkan pemasaran dan penjualan batik usaha kecil dan home industry. Metode pengembangan menggunakan metode waterfall dan 8C Framework sebagai acuan merancang antarmuka untuk mengimplementasikan model bisnis.
Kata Kunci : rekayasa, internet marketing, e-supermuseum, batik
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