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Friday, November 22, 2013

REKAYASA MODEL INTERNET MARKETING PADA E-SUPERMUSEUM BATIK UNTUK MENINGKATKAN PEMASARAN BATIK PRODUK UNGGULAN UKM BATIK DI JAWA TENGAH

Abstrak

Supermuseum  atau  supermarket dan  museum  suatu model  berbasis web yang di  dalamnya terdapat kios-kios maya (e-market) yang dapat digunakan para pengrajin home industry untuk memperluas pemasaran. Umumnya para pengrajin home industry batik di Jawa Tengah dalam mempromosikan dan memasarkan produknya melalui pameran–pameran seperti Jateng Fair, brosur dan  antar pemakai batik. Hal  ini  mengakibatkan kurang optimalnya penyampaian informasi karena promosi yang dilakukan tidak menjangkau masyarakat yang berada jauh dari lokasi galeri pameran.  Tujuan dari internet marketing pada e-Supermuseum Batik adalah meningkatkan pemasaran dan penjualan batik usaha kecil dan home industry. Metode pengembangan menggunakan metode waterfall dan 8C Framework sebagai acuan merancang antarmuka untuk mengimplementasikan model bisnis.

Kata Kunci : rekayasa, internet marketing, e-supermuseum, batik


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